Earth Action: Become a Sustainable Fashion Influencer

Earth Action: Become a Sustainable Fashion Influencer

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Earth911 is honoring the 52 years of Earth Day with 52 Actions for the Earth. Each week by way of Earth Day 2023, we are going to share an motion you may take to invest in the Earth and make your individual life extra sustainable. The environmental affect of the worldwide textile and style trade is so massive that has made sustainable style one in every of its main campaigns. This week, you need to use social media to take motion for the Earth by changing into a style influencer.

Action: Become a Sustainable Fashion Influencer


We’re so used to $10 T-shirts, seasonal traits, and outlets that rotate merchandise each two weeks, few of us can think about a world with out quick style. The common particular person right this moment buys 60% extra clothes than they did 15 years in the past. But they solely preserve their garments for half as long. The common garment could also be worn as few as 10 times before disposal.

But each facet of creating, promoting, and changing all that disposable clothes has an enormous environmental affect. The style trade is accountable for almost 10% of total greenhouse gas emissions. Every yr, 40 million tons of textiles are disposed – lots of them by no means worn. It takes almost 3,000 liters of water to make one cotton T-shirt and 3,781 liters of water to make a pair of denims. Yet cotton, particularly natural cotton, is a greater material alternative than synthetics. More than half of our garments are made from oil-derived artificial fibers that contribute to 35% of all ocean microplastic air pollution. After expertise manufacturing, the garment trade is the following main trigger of recent slavery and youngster labor.

My Planet My Closet

Quitting fast fashion for good and investing in sustainable fashion isn’t simple, particularly when social media is overflowing with haul movies and #ootd (outfit of the day) photographs that encourage a throwaway method to dressing. You can take inspiration from’s Fashion for the Earth Ambassadors and shift your individual influences by following extra sustainable fashion influencers in 2023. But it’s even higher to grow to be an influencer for good your self.

Inspire others together with your sustainable wardrobe by way of’s My Planet My Closet showcase.

As a part of’s sustainable style marketing campaign, they’re renewing My Planet My Closet, a showcase for the efforts of standard individuals to maneuver previous quick style and develop a extra sustainable wardrobe. To take part, make a brief MP4 video exhibiting off your sustainable closet, and share it with They would possibly apply it to Twitter, different social media channels, their net web page, or the entire above.

You can comply with’s pointers and be a part of their marketing campaign or simply do your individual factor. On the social media platform of your alternative, create a video, reel, picture, or textual content submit that pertains to sustainable style. Demonstrate the way you cut back the affect of your wardrobe, showcase your inventive remixes of your capsule wardrobe, or share details in regards to the environmental affect of the style trade. If you understand how to mend or just lately hosted a clothing swap, make a how-to video or weblog in regards to the expertise. Read a few of Earth911’s articles on making style sustainable in the event you want inspiration, and don’t overlook to tag @Earth911!