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Trek Bicycle has launched a licensed pre-owned bike program, Red Barn Refresh, and not too long ago revealed its 2023 Sustainability Report. Eric Bjorling, Trek’s Director of Brand Marketing and Public Relations, returns to Sustainability In Your Ear to debate the corporate’s progress and what it has realized on the trail to higher sustainability. Two years in the past, Eric stated Trek was beginning to transfer quick and take actual motion to cut back its environmental affect. Since then, the corporate has dedicated to cut back its Scope 1 and a pair of emissions by 68% in comparison with 2021 ranges by 2032 and Scope 3 emissions by 30%.
Like many firms, Trek’s Scope 3 emissions associated to its provide chain and distribution system account for greater than 95% of its annual cumulative emissions. Consequently, Trek declared frankly in its newest sustainability report that it continues to discover its affect and methods for attaining net-zero emissions, so it has but to set a aim. There’s little question {that a} bike is a significantly better transportation selection than a automotive, and Trek is taking steps to cut back the affect of its bikes, packaging, and retail areas. We would possibly all be taught one thing, so let’s get on our bikes and journey.
