Smart Questions for Shoe Shoppers

Smart Questions for Shoe Shoppers

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Chances are the sneakers you’re sporting took an extended journey to succeed in your toes. China produces more than half the shoes made on the earth. In an ideal world, our sneakers would come from an area maker. And in case your city nonetheless has a cobbler, that’s undoubtedly your finest eco-friendly wager. For the remainder of us,  selecting sneakers made nearer to dwelling, within the Western hemisphere, is the subsequent most suitable choice.

Recently, I made a decision to make a extra sustainable sneaker, referred to as PSUDO blu, What I discovered alongside the best way can information anybody fascinated by selecting eco-conscious footwear.

Shoes must be simplified to cut back their environmental impact. The common operating shoe,  as an example, contains 65 discrete parts. Ideally, a shoe needs to be made with recycled supplies and be recyclable on the finish of its helpful life. But I discovered that the trade is way from providing closed-loop solutions to creating and recycling sneakers, and consequently, greater than 300 million pairs of shoes are discarded yearly within the U.S.

By asking questions concerning the sneakers you’re contemplating, you may make higher selections and ship a message to the retailer and their suppliers that you really want environmentally accountable choices,  no more of the identical polluting footwear strolling the streets immediately.

From Fujian to Your Feet 

Together, the footwear and garment industries contribute 8% of global greenhouse gas emissions annually. Chinese-made footwear comes with a double dose of emissions as a result of they’re made in coal-powered factories and transported to U.S. buyers on heavily polluting cargo ships. Centered within the province of Fujian, the Chinese shoemaking trade is wasteful, makes use of immense amounts of water, and infrequently emits toxins into the setting.

However, a promising resolution is close-to-home or “nearshore manufacturing.” In truth, Mexico and Canada recently passed China as the highest exporters of merchandise to the United States.  Although it may be extra pricey to make sneakers in these international locations, nearshoring can considerably cut back carbon emissions related to producing and transporting sneakers and clothes.

When establishing manufacturing for the unique line of PSUDO sneakers, we needed to make sure that all our sneakers had been 100% made in America. But it turned out that we might cut back our prices and impacts by shifting to a 100% solar-powered facility in El Salvador. Other shoe and clothes producers are following suit.

The Key to Changing the Sneaker Game? Simplicity. 

The true environmental problem lies within the carbon value of refining, making ready, and assembling the quite a few elements required to make a shoe. We discovered an answer by adopting easier designs with fewer components, decreasing the necessity for intensive uncooked supplies and labor throughout manufacturing and meeting. This streamlined strategy not solely simplifies the manufacturing course of but additionally reduces the shoe’s embodied carbon.

Millions of tons of waste and scraps are both burned or buried in landfills the place the plastic breaks down into poisonous microparticles whereas these chemical substances contaminate the soil,  waterways, and groundwater.  Photo courtesy of Blumaka 

The PSUDO Blu is fabricated from an insole, an outsole, and a one-piece material higher. That’s three components in whole. You’d be hard-pressed to discover a easier sneaker design wherever. It might sound apparent, however customers who’re making an attempt to take heed to the environmental impression of their purchases ought to prioritize shopping for easier merchandise. They have a lighter carbon footprint.

Recycled supplies

Many shoe and clothes producers have acknowledged the potential of embracing recycled supplies, particularly recycled plastic. Our sneakers are made with Repreve, a cloth that’s 75%  recycled plastic collected from beverage bottles. The advantages of utilizing recycled supplies are

two-fold. There’s no must refine uncooked supplies, decreasing the vitality wanted. At the identical time, you’re serving to to develop and help a completely new provide chain which really keeps plastic from the ocean. 

Recycled material is nice for a shoe’s higher, however what concerning the insole and outsole? Those have at all times been a sustainability drawback. Last yr I met the leaders of an organization referred to as Blumaka, which developed shoe manufacturing requirements and processes that target environmentally accountable impacts. Their soles are made with 85% recycled foam that requires 99% less water while reducing greenhouse gas emissions by 65% in comparison with conventional sole manufacturing.

If you’re making an attempt to lighten your carbon load as a client, you have to be conscious of the supply of the supplies used to provide the products you buy. Ask for recycled supplies and make sure you select merchandise created from recycled or up-cycled, fairly than net-new, supplies.

The subsequent step is to search for sneakers which might be designed to be recycled, and for manufacturers that take their previous sneakers again, a type of closed-loop manufacturing that corporations are just starting to adopt. But I’m assured it is going to be widespread inside a decade.

The Transportation Problem

Although near dwelling, nearshoring footwear manufacturing nonetheless requires you to succeed in your toes. Freight transportation is extraordinarily carbon-intensive, and so nearshore manufacturing means much less time within the air, on the water, and roads—all of which implies fewer greenhouse gases related to the transportation of your sneakers.

I proceed to seek for decarbonized transport choices, however the electrification of trucking and  “last-mile” supply nonetheless has an extended option to go. Amazon’s introduction of 100,000 electrical supply vans is a step in the fitting course, however buyers ought to at all times ask the place a shoe got here from and the way it was shipped. Trains, for instance, are way more environment friendly than diesel vehicles.

Most retailers won’t have these solutions, however that’s as a result of customers aren’t asking. We can anticipate a major discount within the shoe trade’s carbon footprint provided that we are able to make sustainable practices the buyer desire.

Your Active Choices Shape Your Options 

Shoemakers, like all companies, take heed to buyers. Consumers who take the time to grasp the product manufacturing course of—from supplies to supply—can reshape the alternatives out there to them with one easy step: ask questions.

But forward-thinking producers should additionally embrace the accountability of teaching the market – their companions, suppliers, retailers, and customers – concerning the environmental impression of their purchases. I encourage all retailers and e-commerce websites to begin sharing environmental  and recyclability details about their merchandise

Our selections can embody simplicity to cut back the waste constructed into conventional shoe designs,  addressing environmental and moral challenges within the manufacturing course of. Together, we are able to take significant steps towards a extra sustainable future for each style and the planet.

About the Author: With three a long time of expertise, Michael Rich, founding father of PSUDO, is working to revolutionize the  $70-billion sneaker trade. PSUDO achieves zero-waste manufacturing and every pair prevents 7.2 single-use plastic bottles from polluting oceans and landfills.