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Better Juice companions with Ingredion for much less sugar in juice
FoodTech start-up Better Juice from Israel is collaborating with Ingredion (NYSE: INGR), a publicly traded firm of specialty elements to the meals and beverage business. Better Juice creates a sugar substitute, non GMO, which ca cut back sugars in juice by 80%.
Ingredion Ventures, Ingredion’s enterprise funding arm, will lead the Series A funding spherical for Better Juice which can fast-track penetration of its breakthrough sugar discount resolution into the US juice market.
Better Juice’s progressive sugar discount expertise removes easy sugars in juice-based drinks, concentrates and different pure sugar-containing liquids.
The Company developed an enzymatic expertise, which converts sugars into non-digestible compounds, reminiscent of dietary fibers and non-digestible sugars, whereas sustaining the pure profile of nutritional vitamins, minerals and natural acids within the ultimate product.
“The Better Juice expertise provides a totally new dimension to our portfolio of sugar discount options for meals and beverage manufacturers on a mission to fulfill elevated shopper demand for much less sugar,” says Nate Yates, Sugar Reduction Business Leader at Ingredion. “This expertise additionally offers producers with extra choices to efficiently cut back sugar with out compromising on nice style or vitamin.”
Non GMO
The environmentally pleasant clean-label conversion course of applies proprietary beads composed of non-GMO microorganisms which produce enzymes. These enzymes convert the juice’s composition of fruit sugars together with sucrose, glucose, and fructose into better-for-you prebiotic fibers and different non-digestible molecules. This allows sugar discount by 30 to 80 %.
“This alliance will speed up our go-to-market journey,” explains Eran Blachinsky, PhD, co-founder and co-CEO of Better Juice. “Ingredion’s capital help will enable us to increase the expertise to different liquids with pure sources of sugar, reminiscent of milk, beer, and wine.”
This achievement follows Better Juice’s well-established partnership with GEA Group, one of many largest suppliers of meals processing expertise.
Better Juice’s resolution has efficiently superior to business scale within the US. In current years, it demonstrated its full proof of idea in collaboration with juice producers within the US and Asia. These firms at the moment are poised to progress to the following stage of commercialization.
Better Juice is now absolutely prepped for market entry, with a capability to course of 250 million liters of sugar lowered juice per 12 months.
Since 2022, the groundbreaking GEA Better Juice Sugar Converter Skid is included in GEA’s take a look at middle in Ahaus, Germany. Better Juice collaborates with GEA for manufacturing the bioreactor, and collectively they set up the expertise in clients’ services.
The Better Juice staff
Better Juice, Ltd., was based in 2018 by a staff of biochemists and microbiologists from business and from The Hebrew University in Jerusalem with the goal of serving to beverage producers produce better-for-you, lower-sugar fruit juice.
Their expertise has accrued a number of patents and was initially funded and supported by The Kitchen Hub, Strauss Group’s food-tech incubator, and has raised $8 million in seed-round investments.
Better Juice companions embody: The Kitchen Hub, a part of Strauss Group, iAngels, Maverick Ventures Israel, NEOME–Women’s Investing Club, Semillero Partners LLC, theFoodTechLab (TFTL) and S. Schestowitz. Most of the traders who participated within the seed spherical may also be a part of Round A. These embody Emil Capital Partners from Connecticut.
