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Earth911 talks with Eric Bjorling, Trek Bicycles‘ Director of Brand Marketing and Public Relations. He explains the sustainability commitments and enterprise transformation concepts Trek printed in its 2021 sustainability report. We discovered it one of many clearest and easy-to-understand examples of company environmental reporting. That’s as a result of additionally it is getting used as an inner studying software to create consciousness of the targets amongst Trek workers globally.
Trek is “simply getting began” on “transferring quick and taking actual motion to cut back our environmental influence,” and shared 10 helpful concepts it’s placing into place, concepts that any enterprise can study from. Eric discusses how Trek’s choice to slash its reliance on air freight by 75% earlier than 2024, consolidating its shipments to retail bike retailers to cut back transportation impacts, and its rising use of renewable power have affected its enterprise. We additionally cowl the carbon footprints of Trek’s most superior bike traces, the Madone street bike and Marlin mountain bikes, which level to the environmental enhancements that may be achieved utilizing superior supplies, in addition to the problem of recycling aluminum, carbon fiber, and plastics for reuse in new merchandise. Eric additionally explains how the corporate launched the Trek Foundation to encourage the constructing of motorcycle trails and bicycle-friendly infrastructure to get extra individuals out of automobiles and onto bikes.
If you’ve heard firms will see decreased profitability after they undertake greener practices, Bjorling’s explanations concerning the financial savings Trek realized by transitioning to make use of extra renewable power — it is going to use 100% renewable energy sources by 2023 — provides you with loads of ammunition to make the case to strive it at your office.
