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Keep Australia Beautiful week is now upon us. Launched in 1968, it’s the first anti-litter marketing campaign advocating for a litter-free and sustainable Australia.
This yr the marketing campaign is placing a highlight on eliminating single-use plastic waste to assist defend the nation’s biodiversity from the fabric’s dangerous results. According to a 2020 report by Boston Consulting Group commissioned by conservation organisation WWF Australia, 130,000 tonnes of plastic consumed by Australians leaks into the setting annually.
Keep Australia Beautiful is encouraging Australians to decide to a 7-Day Plastic Pledge and lead by instance, asking individuals to refuse single-use plastic comparable to disposable face masks, takeaway packaging and occasional cups and change to reusable options. The marketing campaign additionally urges individuals to share about their progress so as to encourage others to undertake plastic-free habits.
In Australia, one million tonnes of annual plastic consumption is single-use plastic. With simply 13% of the plastic consumed within the nation being recycled, the plastic disaster has grow to be a high environmental focus of native, state and federal governments, with state and territory governments rolling out bans on problematic single-use plastics comparable to plastic cutlery, straws, plates and stirrers.
After convening a National Plastics Summit in 2020, the Australian authorities has additionally developed its National Plastics Plan outlining its plan of motion for plastic prevention, recycling and innovation. Working with business, the federal government plans to phase out “fragmentable” plastic such as biodegradable plastic by July 2022 and goals to have 70% of the plastics consumed within the nation to be recovered by 2025.
In addition, each state and territory authorities has, or plans to have, a container deposit scheme to cut back plastic bottle air pollution.
Keep Australia Beautiful runs from August 16 to August 22. It’s not too late to play your half in preserving the nation pollution-free. Take the plastic pledge here.
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Cover picture by Sarah Chai.
