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Dutch meals enterprise Schouten is releasing 100% plant-based, wheat-and-rice fish sticks this month in response to rising demand for fish substitutes because of Netflix’s eye-opening documentary Seaspiracy on the worldwide fishing trade and its position within the declining state of the oceans.
“We have seen that the Netflix documentary Seaspiracy has made a giant impression on folks and has contributed to a rising consciousness of the significance of plant-based alternate options to fish,” stated Schouten Product Manager Annemiek Vervoort stated. “This will additional improve the demand for fish substitutes.”
The fish sticks are the second fish alternative for the plant protein enterprise after the introduction of its veganised tuna earlier this yr.
While the demand for meat substitutes has grown exponentially, fish and seafood substitutes characterize a small portion of the general gross sales as customers see much less urgency in changing fish and seafood with vegan variations as many establish as pescatarian and eat fish and seafood as the one sources of animal protein of their weight loss plan. Schouten anticipates that the demand for fish substitutes will develop as extra folks look to ditch fish and seafood for social and environmental causes.
“We see the demand for meat substitutes persevering with to rise,” stated Vervoort. “The fish substitutes will profit from this, additionally as a result of each product teams are at the moment typically supplied in the identical plant-based part”.
The environmental documentary Seaspiracy premiered on Netflix in March and sparked a worldwide dialog in regards to the harmful impacts of the the multi-billion-dollar industrial fishing trade. Produced by Kip Anderson (who introduced Cowspiracy and What the Health) the movie exposes points reminiscent of overfishing and its impacts on marine ecosystems and fisherfolk livelihoods, sustainability certification greenwashing, pressured labor and air pollution.
While the fish alternative and seafood alternate options market has seen slower development than different types of different protein, there are just a few firms trying to meet rising demand.
Singapore’s Shiok Meats can also be growing cell-based crustacean merchandise aiming to change into the primary firm to convey cell-based seafood to market. Last month, Planteneers introduced its growth of FiildTex and fiildFish, vegan alternate options to tuna and salmon sushi fillets. Last yr San Diego-based BlueNalu completed a $20m fundraising round to speed up growth of cell-based ‘catch-free’ fish. Even Swiss food and drinks multinational Nestlé has launched its personal plant-based tuna different ‘Vuna’ on the lookout for an even bigger slice of the rising fish and seafood alternate options market.
Cover picture by way of Schouten Food.