Earth911 Inspiration: The Advertiser’s Business — Madeleine L’Engle

Earth911 Inspiration: The Advertiser’s Business — Madeleine L’Engle

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American creator Madeleine L’Engle offers in the present day’s Earth911 Inspiration. In her memoir, A Circle of Quiet, she wrote, “A pitch to make us purchase a brand new automotive or a brand new range when our outdated one is completely good, in order that we’ll have a greater ‘picture’ of ourselves, doesn’t make sense, however it’s what the advertiser’s in enterprise for. And the powers of darkness know precisely the place to infiltrate.”

By shopping for into promoting claims that we want the “newest and best” merchandise, we’ve got facilitated planned obsolescence and littered our planet with waste. Do we actually must buy the most recent mannequin or are we simply permitting advertisers to control us? By changing into conscious consumers and enthusiastic about the impression our selections have on the planet, we are able to make modifications for the higher.

Earth911 inspirations. Post them, share your need to assist individuals consider the planet first, day-after-day. Click the poster to get a bigger picture.

"A pitch to make us buy a new car or a new stove when our old one is perfectly good, so that we'll have a better 'image' of ourselves, doesn't make sense, but it's what the advertiser's in business for." --Madeleine L'Engle

This put up was initially printed on May 1, 2020.