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As the financial system turns bitter, do buyers nonetheless worth sustainability when making selections about what to purchase? We welcome again Dan Smythe, vp of Retail and Hospitality Consulting at EPAM Continuum, to debate the final installment of their Consumers Unmasked project. The four-part examine of buyers’ values and the necessary elements of their shopping for selections has tracked client sentiment within the U.S., Britain, and Germany because the pandemic peaked and commenced to move. Over the previous 12 months, we’ve had members of the EPAM Continuum group on the present to debate, and Dan last talked with me in March of 2022.
The final section of Consumers Unmasked targeted on qualitative responses — actual feedback from shoppers — in distinction to the quantitative surveying in levels 2 and 3. The fourth report is filled with insights, each from the respondents and consultants at EPAM and different organizations. Whether you might be at an organization that’s keen on client values or are a client who desires to know categorical your environmental commitments to corporations, there’s something helpful for everybody within the report. You can study extra about EPAM and discover the report at epam.com/consumers-unmasked-4.
