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Consumers and grocers who need to confirm the standard of the meat they promote are asking for elevated provide chain transparency. Vivian Tai, Director of Innovation at GS1 US visited with Earth911 in February 2024 to introduce GS1’s Digital Link superior common product code and returns to speak beef transparency with Jayson Berryhill, cofounder of Wholechain, who labored with GS1 to develop a brand new commonplace for cattle traceability utilizing progressive blockchain know-how. Wholechain Cattle Traceability is a system for verifying compliance with numerous requirements, together with animal welfare and feeding practices. Wholechain’s blockchain-based system ensures that details about the complete provide chain—akin to the place the cattle had been raised, what they ate, and their therapy in life—will be tracked and authenticated.
We discover how their collaboration will offer you extra data and the way Wholechain’s platform may be used to calculate environmental impacts, akin to deforestation and methane emissions, whereas serving to firms adjust to rules that form the world’s meals provide, just like the Food & Drug Administration’s Food Safety Modernization Act Rule 204, which requires enterprise to keep up data of meals manufacturing, processing, and distribution to allow fast identification of contamination sources throughout a foodborne sickness outbreak. We’ll additionally talk about how Wholechain’s blockchain know-how may develop past cattle to different industries, creating extra clear, sustainable, and circular global supply chains. You can study extra about Wholechain at https://wholechain.com/ and about GS1’s conventional rectangular bar codes and next-generation 2D QR code, GS1 Digital Link at https://www.gs1us.org/
