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Melbourne-based sustainable bedding and homewares firm ettitude is formally Climate Neutral licensed. The model has dedicated to measuring, lowering and offsetting the entire carbon emissions related to its operations following Climate Neutral’s internationally recognised requirements for carbon measurement, neutrality and offsetting. Last 12 months, the model offset its emissions by funding reforestation initiatives in Nicaragua by means of its partnership with CarbonFund.
Seeking to double down on its mission to contribute in direction of a cleaner world, ettitude has additionally dedicated to lowering its carbon footprint by reducing air freight by 50%, and lowering the usage of virgin plastic in its major packaging and merchandise.
“We’ve made large strides in measuring the impression of our merchandise, however that is the only greatest step we’ve taken on our sustainability journey thus far,” says the corporate’s CEO Phoebe Yu.
“Through Carbonfund, we’ve been capable of determine a challenge which means so much to us as a enterprise.”
This is the newest in a string of public commitments aimed toward enhancing the corporate’s total impression. In March, ettitude introduced a US$100,000 dedication to nonprofit organisation charity:water to help its water initiatives in Nepal, the place greater than 12% of rural communities lack entry to water, and over half of rural communities lack sanitation.
Last 12 months, the enterprise additionally launched its first ever impact report which collated findings from impartial businesses reminiscent of Clean Agency, revealing that its signature CleanBamboo textile makes use of 500x much less water than cotton, and creates 52% fewer carbon emissions than their cotton equal.
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Bamboo bedding is often created from rayon or viscose expertise that makes use of chemical processing to turn the bamboo into fibre; chemical compounds which could be dangerous and poisonous. To handle this concern, ettitude spent years innovating its signature textile to create a brand new era bamboo textile the enterprise has dubbed CleanBamboo™ which is produced in a closed loop system, that recycles and reuses water as much as 200 occasions and recycling 98% of the water within the course of. In addition, whereas a cotton sheet set creates 50kgs of carbon, the enterprise claims its CleanBamboo sheet set creates simply 24kg.
Yu believes that manufacturers should play extra lively roles in mitigating local weather change. “Nature is the place we stay, not a spot we go to. We hope to encourage different corporations to recognise they will’t and shouldn’t take a passive function on this dialog anymore—it’s essential we acknowledge our impression and take tangible and confirmed steps to mitigate it.”
The firm additionally donates 1% of all gross sales to environmental nonprofits, and affords prospects the flexibility to recycle textiles by way of its Loop program. So far, 254.2kg of textile waste has been diverted from landfills ensuing within the prevention of 1016.8kg of greenhouse gases getting into the ambiance.
Cover picture by ettitude.