Australian Demand for Plant-Based Proteins Soars, New Report Reveals

Australian Demand for Plant-Based Proteins Soars, New Report Reveals

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A brand new report 2020 State of the Industry: Australia’s Plant-Based Meat Sector reveals that Australian demand for plant-based meat merchandise grew exponentially final 12 months, regardless of the COVID-induced financial downturn.

The report by Food Frontier, an impartial assume tank on meat substitutes, exhibits that retail gross sales elevated by 46% within the 12 months to June 2020, with manufacturing revenues rising from $35 million to $70 million and the quantity new jobs greater than doubling.

Plant-based meals is now the quickest rising meals class in Australia, with the trade projected to be valued at $6 billion by 2030, up from $185 million final 12 months. Modelling carried out by Deloitte Access Economics in 2019 estimates that Australia’s plant-based meat sector may create over 6,000 new jobs.

Demand for plant-based meals surge in Australia. Photo: Thank Fork.

Despite the constructive positive factors, Food Frontier CEO Thomas King says all ranges of presidency might want to help the burgeoning sector by means of R&D funding if Australia needs to ascertain itself as a frontrunner in various proteins and capitalise on export alternatives to Asia –- the place demand is anticipated to grow 200% over the next five years. “With the appropriate political will, Australia can construct a multi-billion-dollar plant-based meat trade, enabling our meals companies and farmers to capitalise on fast-growing world demand for various proteins.”

He continues:

“Australia has the agricultural capability, business urge for food and analysis know-how to change into a global chief in new protein industries together with plant-based meat. To not make the early investments essential to leverage these distinctive strengths can be a missed alternative.”

The Australian market mirrors world traits for plant-based proteins, with entrepreneurs and enterprise capitalists investing US$1.5 billion within the sector final 12 months; a sector that analysts at UBS predict can be value $85 billion by 2030.


High-profile buyers are additionally in search of an enormous slice of the plant-based pie. In his new ebook How to Avoid a Climate Disaster, Microsoft cofounder Bill Gates advocates the transition to plant-based meats, disclosing his investments in various protein firms similar to Beyond Meats, Impossible Foods and Memphis Meats. More lately, the billionaire philanthropist has called on wealthy international locations to decide to a transition to “100% plant-based beef consumption” to assist mitigate local weather change.

According to the UN Food and Agriculture Organization animal agriculture accounts for 14.5% of the world’s greenhouse gases annually – roughly equal to the emissions brought on by trains, planes, automobiles, and ships. Furthermore, 80% of deforestation in the Amazon is brought on by cattle ranchers, with one-third of the world’s arable land growing feed for animals not meals for people.

Climate scientists and environmentalists agree that lowering meat consumption is without doubt one of the simplest methods to fight local weather change. In David Attenborough’s new movie, A Life On This Planet, the environmentalist means that adopting a “principally plant-based food plan” will enhance biodiversity, save wildlife and restore the planet.

As one in three Australians actively search to restrict their meat consumption and transition to plant-based or flexitarian diets, main Australian retailers Coles and Woolworths scramble to satisfy these wants, doubling the variety of plant-based meat merchandise on their cabinets to greater than 200.

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Cover picture by way of Thank Fork.

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