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New acutely aware model UNIEK has simply launched its ultra-simplified five-piece Autumn/Winter capsule assortment made out of 100% GOTS-certified natural cotton – and fully made in Australia.
Manufactured in Melbourne utilizing Australian-knitted and dyed GOTS-certified natural cotton, UNIEK’s timeless capsule assortment has been designed for a relaxed, barely outsized match. The assortment, which features a hoodie, observe pant, crew-neck sweater, quick sleeve tee and lengthy sleeve tee, is available in sizes 6 to 16.
The label is the brainchild of Katherine Gracey who based the sustainable and inclusive loungewear label after her personal difficulties to find lovely but versatile loungewear that mirrored her up to date tastes. She launched UNIEK with the goal of manufacturing age and size-inclusive trendy loungewear for girls who typically don’t really feel seen, represented or included.
“I consider that we’re at our particular person greatest after we really feel comfortable and comfy in our personal pores and skin,” says Gracey. “The concept behind UNIEK is to have fun that uniqueness by design that champions high quality and ease.
“I need to guarantee all ladies really feel seen and understood by UNIEK, no matter their age, dimension or background. What we want in the present day is to be comfortable.”
Gracey isn’t any stranger to the style trade. As the previous Head of Marketing at Mercedes Benz Australia and New Zealand, the UNIEK founder understands that the important thing to a profitable vogue enterprise is to design clothes that individuals need to purchase. A pandemic-driven obsession, loungewear turned one of many best-selling buying classes in 2020 as shoppers prioritised consolation throughout lockdown; a pattern that Business of Fashion predicts will continue in 2021 as curiosity in well being and wellness grows and work-from-home arrangements change into a mainstay of the office.
Tapping into the loungewear market and homebound shoppers, while concurrently focussing on sustainability and moral practices – is a profitable technique for the Melbourne-based vogue startup. “We’ve simply come out of a 12 months of transformational change in the way in which we reside our lives, and I feel it’s introduced with it a sharper give attention to our private values,” says Gracey.
UNIEK’s first assortment, designed by Joshua Cappellari who simply accomplished a two-year stint in London working for Welsh designer Julien Macdonald, options design-led items which can be subtle but purposeful. Available in 4 colors, onyx, parchment, slate gray and glacier blue (with the 2 t-shirt choices in traditional black and white), the quality-made separates additionally incorporate intelligent design parts corresponding to physique seams, dropped shoulders, knife-cut pleats, and field pleat detailing.
“We’ve created a tightly-edited and hard-working assortment that blends effortlessly inside a contemporary wardrobe, but additionally upholds the values I maintain expensive: crafted sustainably and ethically by native makers, and designed with inclusivity at its coronary heart,” says Gracey.
The model has plans to launch extra curated kinds and colors later within the 12 months.
All photos by way of UNIEK.