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Earth Hour 2024, the “Biggest Hour for Earth” of the yr, takes place on March twenty third. Since the World Wildlife Fund launched the occasion in 2007, Earth Hour has symbolized a dedication to the planet by merely turning off lights for one hour. However, regardless of its noble intentions, consciousness of the motion was restricted, with solely 52% of the worldwide inhabitants conscious of the occasion. Our friends in the present day, Phil Wilce and Antonia Simon, are Creative Director for Europe and Senior Experience Consultant, respectively, for EPAM Continuum, a analysis and technique agency that labored with the World Wildlife Fund to reinvigorate the marketing campaign and its outreach efforts because the local weather disaster turns into extra pronounced. The challenge represents a possibility to discover easy methods to inform tales concerning the setting and humanity’s affect on nature, one thing everybody listening to Sustainability In Your Ear thinks about in work and life.
The challenge’s cornerstone was figuring out a brand new audience, “the inactive center,” a bunch of individuals of all ages and backgrounds characterised by a scarcity of motion pushed by eco-anxiety and eco-fatigue. The technique targeted on reworking Earth Hour from a singular occasion right into a gateway for nature-positive motion, and a major a part of the design was introducing the “Biggest Hour for Earth” as a vital message. Some gratifying new actions round Earth Hour in 2024 embody an in-world Fortnite expertise constructed to carry younger folks to this system.
You can be taught extra about Earth Hour at https://www.earthhour.org/ and about EPAM at https://www.epam.com/
