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Scott Lively is the co-founder of the most important natural and grass-fed beef producer within the United States, Raise American, and is the writer of a brand new e-book, For the Love of Beef: The Good, the Bad and the Future of America’s Favorite Meat. America has a large urge for food for beef. It’s a $111 billion-a-year trade that accounts for nearly 5.4 million jobs, and Americans devour about 57 kilos a yr per capita. In his e-book, he makes the case {that a} extra sustainable meat trade can resolve most of the environmental points related to concentrated animal feeding operations (CAFOs), which produce about 85% of the steak and hamburger within the U.S. The key, based on Scott, is a transfer to grass-fed cattle raised in a much more distributed manufacturing system.
Scott’s e-book additionally particulars many deceptive advertising claims made about beef — equivalent to imprecise use of phrases like “natural” and “Angus” — which might be usually used to justify increased prices. His e-book is a helpful information to seeing by way of advertising claims about beef and explains some potential paths to a much less dangerous meat trade. You can discover For the Love of Beef: The Good, the Bad and the Future of America’s Favorite Meat at Amazon and native bookstores.
Editor’s notice: This episode covers a controversial subject that displays every of our alternatives to make a distinction — environmentally and ethically. We urge you to pay attention with an understanding that many individuals who nonetheless eat meat are in search of much less environmentally impactful choices.
