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An OmniPoll survey commissioned by Nourished Life has discovered {that a} rising variety of Australian ladies are shopping for pure merchandise, with greater than a 3rd of ladies claiming to “typically” or “often” buy pure merchandise throughout skincare, hair care, make-up and cleansing classes.
The survey outcomes present the propensity to buy pure merchandise has elevated in contrast with simply a few years in the past.
Founder of Nourished Life Irene Falcone, Australia’s main on-line retailer for pure magnificence, well being and family merchandise, says there’s nonetheless work to be carried out in educating customers in regards to the impression substances can have on human well being and the pure setting.
Despite the large shift in the direction of pure magnificence merchandise, the survey finds that 42% of individuals not often or by no means trouble to learn the ingredient listing on merchandise throughout skincare, hair care, make-up and cleansing.
“We’re calling on all Australians to test the substances within the merchandise they apply to themselves and use throughout the residence to see if they really are pure,” says Falcone.
After discovering that she was placing as much as 500 chemical substances on her physique each single day together with poisonous substances corresponding to parabens, phthalates and sulfates in her make-up and private care merchandise, Falcone threw all of her make-up and skincare gadgets away.
“Back then, parabens have been nonetheless prevalent in lots of merchandise and I used to be ridiculed at occasions for taking such a harsh stand in opposition to them,” says the founder. “But further research over the previous 10 years has proven parabens simply penetrate the pores and skin.”
The European Commission has listed parabens as Category 1 precedence substances, based on evidence that they intrude with hormone perform. In 2014 it banned the use of five parabens in beauty merchandise.
In Australia, there isn’t any such listing; bans and restrictions on chemical substances and client product substances – together with cosmetics – are regulated by every state and territory authority.
“Parabens have been banned in lots of international locations throughout Europe however right here in Australia there isn’t any such ban and there may be little to no regulation of the beauty trade.”
Although firms are beginning to perceive the dangerous results of parabens, with a rising variety of ‘paraben-free’ merchandise within the market, Falcone explains there are nonetheless a whole lot of different doubtlessly poisonous chemical substances in cosmetics, hair and pores and skin merchandise in addition to family cleaners which might be being scrutinised by well being researchers.
“Less toxins means much less pores and skin irritations, much less harsh chemical substances being absorbed into our our bodies and fewer damaging nasties being added to our waterways and landfill,” the Nourished Life founder explains.
The OmniPoll survey of 617 females additionally reveals that the marketplace for pure merchandise is ready to develop, with 35% of respondents indicating they’re prone to enhance their utilization of pure merchandise over the following couple of years.
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Cover picture by way of Nourished Life.
