West African Creatives Receive Spotlight as Ethical Fashion Initiative Announces New Designer Accelerator Participants

West African Creatives Receive Spotlight as Ethical Fashion Initiative Announces New Designer Accelerator Participants

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After cautious consideration, six proficient West African creatives have been chosen to take part within the new Ethical Fashion Initiative (EFI) Designer Accelerator (a flagship of the International Trade Centre – a joint company of the United Nations and World Trade Organisation). Highlighting the programme’s dedication to African youth, sustainability and variety, contributors chosen to enter the two-year programme which is able to start in July 2021 are: Atelier V.O, Kente Gentlemen, Laurenceairline, Maöta Studio, Ohiri and  Oudy Okay.

The new name to hitch the EFI Designer Accelerator – supported by the European Union – after two profitable seasons of the programme, was directed to expertise working in Benin, Burkina Faso, Côte d’Ivoire, Eritrea, Kenya, Mali, and Uganda and for the primary time contains each vogue designers in addition to entrepreneurs making their mark on the continent in various artistic mediums. The chosen manufacturers this season embody three ready-to-wear manufacturers, a jewelry model, an idea retailer and a textile designer.

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Kente Gentlemen

The creatives will obtain mentorship from a workforce of specialists with intensive expertise working in Africa, vogue and enterprise improvement together with EFI head & founder, Simone Cipriani, co-founder of United Arrows, Hirofumi Kurino and actress and humanitarian Dakore Egbuson-Akande. Topics coated by way of a sequence of masterclasses embody: Compliance, SDGs, Labour Rights & Supply Chain, Collection Plan Development, Market Positioning, Digital Marketing & Sales and Legal Frameworks.

The chosen finalists have been positioned into two teams relying on their particular wants and the working time of their companies. Group one consisting of Kente Gentlemen, Laurenceairline and Ohiri will obtain focused assist, while the second group, made up of Atelier VO, Maöta Studio, and Oudy Okay, will obtain enterprise improvement steering and elevated mentorship to information the creatives in establishing their companies and solidifying their distinctive imaginative and prescient by way of the artistic medium of their alternative.

Media launch submitted by Chimere Cisse. Images provided. Cover picture by way of Oudy K.

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Cover picture by way of Oudy K.

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