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SVP Global Head of Sustainability and Social Impact at Mattel, maker of Barbie dolls, Hot Wheels, American Girl dolls, and greater than 150 different manufacturers of toys. She shares how Mattel works to get rid of manufacturing waste and exchange virgin plastic in its packaging with recycled and recyclable plastics. The firm has pledged to cut back its carbon footprint by 50% in comparison with its 2019 emissions as quickly as 2030. Pam additionally explains how Mattel designers use sustainable design practices, together with accountable sourcing and manufacturing processes. In 2021, launched Mattel PlayBack, a free recycling program for a few of its toy manufacturers at the moment obtainable within the U.S., Britain, Germany, France, and Canada.
Mattel’s most essential effort could also be designing toys that affect youngsters to embrace accountable environmental practices. Playing at sustainable dwelling can create lifelong habits. Mattel pioneered toy designs that assist inclusive communities with numerous and environmentally accountable play, corresponding to Barbie Loves the Ocean, comprised of recycled ocean plastic, and the Matchbox CarbonNeutral Tesla Roadster. You can study extra about Mattel’s sustainability packages at corporate.mattel.com/sustainable-design-and-development.
This podcast initially aired on August 3, 2022.