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Pam Gil-Alabaster, Global Head of Sustainability and Social Impact at Mattel, maker of Barbie dolls, Hot Wheels, American Girl dolls, and greater than 150 different manufacturers of toys. She shares how Mattel works to eradicate manufacturing waste and substitute virgin plastic in its packaging with recycled and recyclable plastics. The firm has pledged to scale back its carbon footprint by 50% in comparison with its 2019 emissions as quickly as 2030. Pam additionally explains how Mattel designers use sustainable design practices, together with accountable sourcing and manufacturing processes. In 2021, launched Mattel PlayBack, a free recycling program for a few of its toy manufacturers at present accessible within the U.S., Britain, Germany, France, and Canada.
Mattel’s most vital effort could also be designing toys that affect children to embrace accountable environmental practices. Playing at sustainable residing can create lifelong habits. Mattel pioneered toy designs that help inclusive communities with various and environmentally accountable play, corresponding to Barbie Loves the Ocean, created from recycled ocean plastic, and the Matchbox CarbonNeutral Tesla Roadster. You can study extra about Mattel’s sustainability packages at corporate.mattel.com/sustainable-design-and-development.